The World of Fashion Gets Ready at The Peninsula London

As Official Hotel Partner of The Fashion Awards 2024 presented by Pandora, The Peninsula London proudly welcomes this year's hosts and presenters for a second consecutive year.

On December 2, 2024, icons of British fashion, film, and music gathered at The Peninsula London, the Official Hotel Partner of The Fashion Awards 2024 presented by Pandora (TFA), to prepare for an unforgettable night in style. The Peninsula London welcomed the likes of presenter Maya Jama, actors Issa Rae, Daisy Ridley, Simone Ashley, Shalom Brune-Franklin, Ellie Bamber, and William Gao, photographer Tyler Mitchell, models Neelam Gill, Alex Consani, Sabrina Elba, and Alexa Chung, among many others. 

Building on the success of their partnership in 2023, The Peninsula London is proud to continue its collaboration with the British Fashion Council (BFC) as the Official Hotel Partner for the second consecutive year of TFA.

The partnership with the BFC reflects The Peninsula Hotels’ tradition of celebrating the cultural vibrancy of its destination cities. Since opening on September 12, 2023, The Peninsula London has embraced a distinctly British identity through collaborations with renowned creatives from staff uniforms crafted by designer Jenny Packham and original artworks by Royal Drawing School alumni to bespoke sustainable, destination-inspired guest room amenities created by Timothy Han. These dynamic partnerships embody The Peninsula’s unwavering commitment to fostering art, culture, and community in its new British home.

TFA 2024 brings together a global community in London, the home of fashion creativity, to amplify leaders of change, celebrate excellence in creativity, and support the next generation of creative talent. The event is a key fundraiser for the BFC Foundation which supports the future growth and success of the British fashion industry by focusing on education, grant-giving, and business mentoring.