The Peninsula Hotels Launches Exclusive Partnership with Award-Winning Luxury Wellness Brand, Subtle Energies



The Peninsula Hotels is pleased to announce its partnership with Australia-based Ayurveda Aromatherapy, natural skincare and wellness solutions brand, Subtle Energies, for their first entry into the American market with results-based therapeutic spa experiences. Available exclusively in the US at The Peninsula Hotels’ U.S. locations in New York City, Chicago and Los Angeles, Subtle Energies products not only solve skin and body ailments but also empower one’s physical, mental and emotional wellbeing.


“When we discovered Subtle Energies, we were impressed by the quality of the product and the brand’s holistic approach to wellness, which melds well with The Peninsula’s philosophy of providing the most results-oriented treatments and cutting-edge therapies.” said Maria Razumich-Zec, Regional Vice President and General Manager of The Peninsula Chicago. “We are thrilled to be the exclusive hotel partner for Subtle Energies in the U.S. and to offer our guests access to these truly special treatments.”


The Peninsula New York will unveil 12 treatments at the end of February, followed in March by The Peninsula Chicago with 10 treatments. In April, The Peninsula Beverly Hills will add three treatments to their award-winning menu. Treatments will include a selection of therapeutic massages, rejuvenating facials, cleansing body scrubs and wellness journeys that were created to target specific concerns such as aging, hormonal inbalance, fatigue, restoring sleep patterns and more.


“It is a great privilege and honor to partner with one of the world's finest luxury hotel brands for our first entry into the U.S.” said Farida Irani, Subtle Energies’ Founder. “The Peninsula Hotels shares our commitment to integrity and as a team, we are dedicated to delivering a range of products and treatments that incorporate the brand’s timeless high standards of service coupled with our years of experience in clinical holistic wellbeing.” 


Utilizing over 25 years of her own clinical research, Subtle Energies Founder Farida Irani sources the highest grade of pure ingredients directly from top growers and distillers around the world and hand blends each formula in-house to ensure consistently high-quality products. Irani and her team of expert therapists have worked in partnership with The Peninsula Spa staff to curate a menu of experiences that will aid guests and enhance results, combining techniques such as therapeutic massage, aromatherapy, marma therapy and Ayurveda techniques and aromatherapy coupled with an emphasis on active aromatic blends and results-based skin care essential oils.


Signature spa treatment at The Peninsula Hotels U.S.:

  • Blissful Marma Massage: The Peninsula Hotels U.S. signature treatment is available only at The Peninsula Spas in New York, Chicago and Beverly Hills. This exclusive Subtle Energies treatment uses clinical techniques that include various levels of pressure to reach the deeper layers of muscle tissue and incorporates therapeutic and aromatherapy techniques, such as Ayurveda strokes, Marma point therapy, aesthetic lymphatic drainage that supports the immune system and kasa bowl work that increases circulation and blood flow. This 90-minute treatment will relieve stress related tension, ensure relaxation, balance energy levels and enhance overall well-being.

    Additional highlights include:

  • Sleep Support Therapy: This two-hour clinical therapy incorporates ancient practices to assist sleep concerns and insomnia, resulting in emotional and hormonal balance. The treatment includes an aromatic foot soak, full-body blissful marma massage, facial marma massage, mini nasya (nasal oil application) and (at The Peninsula New York) Shirodhara, a powerful Ayurveda technique to aid the production of the sleep hormone, melatonin or (at The Peninsula Chicago), Savasana, a yoga nidra technique that takes place following the sleep support, sending one into a deeper state of relaxation as you release tension in all the body parts consciously.
  • The Recovering Traveler Treatment: Available exclusively at The Peninsula Beverly Hills, this treatment brings balance back to the body and assists with sleeping patterns and energy levels to help combat jetlag fatigue. Incorporating marma work, lymphatics and a bronze kasa bowl technique (an ayurvedic reflexology method used on the feet to withdraw heat from the body and increase circulation). This treatment is designed to be customizable for each individual’s needs and is used to help provide restful sleep after traveling.


For additional information and appointments, please call +1 (212) 903-3910 or visit for The Peninsula Spa in New York, +1 (312) 573-6860 or visit  for The Peninsula Spa in Chicago and +1 (310) 975-2854 or visit for The Peninsula Spa in Beverly Hills, Calif. Each location will also offer program prescription kits available for purchase, which includes Subtle Energies products that will specifically address targeted concerns that complement each spa treatment, to allow guests to continue the experience at home.