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Alia Raza

Alia Raza

Meet the Curator Alia Raza

Alia Raza began her career as a filmmaker and artist whose work, dealing with perceptions of beauty, has screened at museums and festivals around the globe. In 2014, in pursuit of her passion for fragrance, she founded Régime des Fleurs – whose line of boldly packaged scents draws inspiration from history, art, and nature. The brand quickly became a cult favourite in the fashion and arts worlds and an influential player in the beauty industry, prompting celebrity collaborations such as a recent partnership with film and fashion icon Chloë Sevigny.

PPR amenities

Peninsula amenities

Peninsula amenities boxes

Working closely with a world-class luxury property like The Peninsula Beverly Hills has been a dream of mine since I began making perfumes. Bath and body amenities – their scents and textures and design – have fascinated me since I was a child staying at hotels on family trips. It’s been an honour to craft a signature scent for such an illustrious hotel.

Top Notes: Italian Lemon, Honeycrisp Apple Blossom, Santa Ana Winds
Middle Notes: Green Palm Leaves, Plumeria Bud, California Star Jasmine
Base Notes: Cedar Bark, Sandalwood, Silver Musk

This distinctly Californian scent layers fruity top notes of lemon and apple blossom with native botanicals – palm leaf, plumeria bud, California Star Jasmine – and woodsy essences of sandalwood and cedar. The resulting fragrance is sunny, vibrant, and animated. 

The fragrance is inspired by the California desert, which teems with abundant flora and is caressed by the iconic Santa Ana winds. Its aroma also strives to capture the experience of a luxuriant day at The Peninsula Beverly Hills, spent lounging by the rooftop pool and strolling through the hotel gardens before relaxing on crisp white linens in a guest suite. 

“This scent is meant to have the effect of a fresh, cold-pressed lemonade, topped with a slice of sunbeam-yellow citrus,” said Alia Raza, the hotel’s Fragrance Curator. “It awakens and excites the senses.”

 

Discover more about the new line of earth-friendly bathroom amenities.