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Moving Mountains

May 29, 2014
White Mountaineering
Former apprentice to Junya Watanabe and one of the most sought after designers in Japanese contemporary fashion, Yosuke Aizawa has – in a rather modestly endearing move – transplanted both flagship, atelier and head offices back to the very spot where his label White Mountaineering first began. And we can see why. Upping sticks from the upmarket Omotesando, the rugged heritage-style men and womenswear label seems far more at home in edgy Daikanyama against a backdrop, revamped by Sasaki Kazuya (of Tokyo-based architecture practice Small Clone), of rough concrete, louvred windows, warm wood, glass surfaces, and exposed bulbs.

The new/old store showcases the brand's full his-n-her’s collection, which skillfully marries tailored silhouettes with technical fabrics, such as menswear that nattily offsets old-school styles, like varsity jackets and fine-knitted Fair Isle jumpers, with modern touches including dropped-crotch trousers and brightly coloured parkas and raincoats. Meanwhile, the womenswear lineup is rooted in a more outdoorsy meets work-smart aesthetic, carrying a selection of African textile prints on both shirts and romper suits, plus clean-cut capri pants for summer, graduating into warmer knitwear, lightweight jackets, and felt shirts in season appropriate royal blues, bright reds and maroons for the upcoming autumn. Brrr!

Takehisa Bldg / 2-7 Shibuya-ku / Sarugaku-cho / Daikanyama / +81 3 6416 5381 /