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Labels We Love

May 02, 2016
Adelaide + Addition Adelaide
Names, dahling, names! Adelaide may be South Australia’s state capital, but it’s also the moniker of one of Tokyo’s best shopping secrets, along with sister store Addition Adelaide (shhh, don’t tell!). Flanked by A-list brands Prada, Cartier and Ralph Lauren, both are a heel’s click from Omotesando Station, with Adelaide in Minami Aoyama and Addition Adelaide in Arrow Plaza Harajuku.

Visit either of these slick Harajuku stores to pore over one of the city’s best curations of haute womenswear. Racks are lined with everything your girly heart could desire, from luxey big-name classics like Givenchy by Riccardo Tisci, Balenciaga, Saint Laurent to edgier contempo labels like Stella McCartney, Alexander Wang and 3.1Philiplim. Score that patchwork denim jacket by Saint Laurent paired with a deconstructed white Chloe skirt, or indulge with accessories from a stripy Stella McCartney bag to Balenciaga earrings and Vetements shoes. These are directional threads for women who know how to wear clothes, rather than let the clothes wear them.

Addition Adelaide also stocks look-at-me menswear labels, including street-sussed statements from Balenciaga, Raf Simons, Vetements and AMIRI.

Stylistas will be seduced by the boutique interiors, with vibrant clothes popping against neutral backdrops. Adelaide has a futurist feel, with curvy, spaceage white storage, an industrial-chic ceiling and charcoal floor. Addition Adelaide offers rough-luxe surfaces, from glossy mirrored walls to chunky suspended wooden shelves, concrete floors and distressed walls. Shop till you flop!

Adelaide / 1-2/F / B-Town / 3-6-7 Minanmi Aoyama / Minato-ku / +81 3 5474 0157 / noon-8pm daily /

Addition Adelaide / 1/F / Arrow Plaza Harajuku / 4-19-8 Jingumae / Shibuya-ku / +81 3 5786 0157 / 11.30am-8pm daily /