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Chuang x Yi

January 11, 2017

Street Chic

Chuang x Yi

One thing we love about China is the way it juxtaposes old and new. Fashionistas seeking smart buys in Shanghai can sample that clash of cultures at cool concept store Chuang x Yi, a style platform championing Sino designers, inspired by the city’s ancient alleyways and signature streetscapes.

This ‘modular lilong’ boutique was developed by local architecture practice Lukstudio in a 150 sqm site, located in Pudong outlet mall Yioulai Shanghai Village. Glam yet graphic, it’s organised around meandering lanes, or lilong, a design that allows creative displays despite spatial constraints.

Forget regular racks and vitrines; this layout of flexible units riffs on its urban setting, taking inspiration from alleyways, entrances, courtyards and houses to form an inviting lounge, service area, changing rooms and counter. Stone tiles and timber floorboards mark the movement from ‘street’ to interior areas, while old stone shikumen gates are recreated with smooth, rounded display corners, and laundry lines become copper-coated clothing rails.

Breakout areas look so residential we’d move in in a heartbeat (loving those retro loungers, curvy coffee tables, sculptural ottomans and low-key rugs). Pendant lights are to die for, as is the pleasing textural palette of warm wood panelling, lofty grids of metal frames, white boxes and latticed bamboo rattan screens.

The womenswear, bags and shoes are well worth a look too, with simple stripes, airy silhouettes, and bold neutral hues delivering wearable street-chic. 


Chuang x Yi / Shop 357 / Yioulai Shanghai Village / 88 Shendi Dong Lu / +86 21 2099 5888 / 10am-8pm Mon-Fri, 9am-9pm Sat-Sun /


Photo © Dirk Weiblen /