Having enchanted Asia’s style set for nigh on seven years, Seoul’s fairy tale-inspired concept store and fash stash, Tom Greyhound, has finally brought its contempo curios to the Continent. Unveiling an oh-so stylish outpost in the elegant haut-Marais, the kooky boutique has stocked up on international indie threads for him and her, as well as a changing, curated cache of Asian art and objets.
Though young in years, the French flagship has an older, more sophisticated feel than the Korean original – you won’t find plant-plastered walls or Alice in Wonderland tea and saucer shelving here. Instead, the latest incarnation channels a conspicuously Parisian aesthetic with pallid plaster, chrome poles and angular blond wood and copper racks displaying a mainly monochrome selection of designer duds from Alexander Wang, Laura Laurens and young talent A.F. Vandervorst, while pops of colour come courtesy of Peter Pilotto and Kenzo. In addition to the attire, the second floor of the store serves as a seasonal showcase for artsy Asian items ranging from modern decor and niche publications to photographs and installation works by emerging Korean creatives. Dae-bak!
19 rue de Saintonge, 3rd / +33 1 44 61 36 59 / 11am-7pm Mon-Sat / tomgreyhound.fr