You are currently viewing the website in desktop version.

Back To PenCities

Strike A Pose For Charity

October 09, 2014
Estée Lauder Pink Ribbon Photo Award

Austrian-American Evelyn Lauder, who filled the formidable shoes of her mother-in-law Estée Lauder to helm the long-standing cosmetics giant, was also the lady responsible for formalising the pink ribbon as a symbol of breast cancer and raising millions of dollars in the process. So when a cancer initiative is fronted by the brand, it should come as no surprise that the world sits up and listens… or in this case, looks. For the third year running in Paris, the group has brought back the renowned Pink Ribbon Photo Award with hundreds of photographers of all levels sending in their best shots with the objective of raising breast cancer awareness.

Highlights so far have included Noëlle Arria’s compelling black-and-white shot which serves to remind us that not only women develop breast cancer; Maureen Conratte’s photo in which 100 supporters posed in pink to form a huge ribbon; and a heart-wrenching frame by Arnaud Desaintjean that brings to light the intimate moments of a survivor’s daily life. Based on this year’s theme – Pink Energy – the judging panel, including EL’s president Henk van der Mark, Marie Claire’s beauty, fitness and health editor in chief Ariane Goldet, and esteemed New York-born photojournalist Jane Evelyn Atwood, announced the 40 finalists from which the public could choose a winner. Well now the votes are in, and on 7th October at Pink October’s 2014 launch party, the recipients of the top awards were announced. Look out for the winning photos in December’s edition of Marie Claire. Think pink!

Take a look at the finalists on / or get involved in next year’s competition at