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The Fifth Flavour

September 05, 2013
Umami Burger

For those who don’t already know, umami is the elusive fifth taste (after salty, sweet, bitter, and sour) discovered by Japanese scientists in 1908, said to transmit signals of pleasure to the brain that leave you wanting more. Oft-touted over the past decade by experimental chefs like Heston Blumenthal and Claude Bosi, umami is no longer the preserve of Michelin-starred restaurants, since wine expert Adam Fleischman decided to harness it with his wildly popular LA-born restaurant group Umami Burger, and now his trademark burgers have finally made their long-craved debut in New York.

The beef (American Wagyu) is ground in-house daily into hearty 6-ounce patties, griddle-seared to a default medium rare and served on a soft Portuguese-style bun. The signature ‘Original Burger’ includes umami-rich fillings such as a Parmesan crisp, shiitake mushrooms, roasted tomato, caramelized onions, and homemade ketchup.

Along with 10 or so other choices and NY specials the truffle burger and the tuna burger, sides include beer-cheddar, bacon and onion strings and pillowy potato cheesy tots. However, unlike your average burger joint, this shiny 128-seat two-story restaurant has waiter service and a full bar where even their ferocious Bloody Marys are sprinkled with the mysterious umami dust. Ummm-azing!

432 Avenue of the Americas /
+1 212 677 8626 /