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Beloved Brunchster Broadens

June 10, 2015
Jack's Wife Freda

Do you know Jack’s Wife Freda? Well, just about every New Yorker worth their Green Shakshuka eggs is familiar with this honest-to-goodness all day diner – or at least, they’ve tried to be.

The problem is that since opening three years ago the casj-cosy Soho bistro has been so packed out with eager foodies, it’s become harder to secure a table than to herd a brood of bearded hipsters. 

However, the odds of snagging a perch at this hub and wife-run caff have now significantly improved with the opening of a new Jack’s Wife Freda outpost in the West Village.

Slightly larger than its sibling, the recently unveiled addition keeps the same laid-back vibe with simple leather banquettes, two-tops and a long marble bar; while the menu looks much the same too – the Eggs Benny with smoked salmon and beet hollandaise has made it across, as have the peri-peri duck wings and skirt steak sandwich. 

Come nightfall expect boozy bites like the Bloody Mary mussels, and swap joe for hootch with their signature cocktails and by-the-glass wines. Just arrive early, or saucy Freda may still keep you waiting.

50 Carmine St / West Village / +1 646 669 9888 / 9am-midnight Mon-Wed, till 1am Thu-Sat, till 10pm Sun / + branch /