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Bad Hair Days Begone!

July 25, 2013
DreamDry Salon

Ever wondered how New York ladies manage to look so groomed despite their famously hectic work schedules? Well, we may have uncovered one of their secrets, and the latest craze to take hold of the city – the blowout. Stylist to the stars Rachel Zoe, together with partner Robin Moraetes, is one of the pioneers of this trend with her first venture into mane maintenance, the DreamDry salon. Opened in February in Flatiron, with another set to open in Columbus Circle, the space scores glamour points on fit-out alone with black and white marble chevron flooring, black lacquered mirrors and accents of chrome in otherwise pristine white surrounds.

Customers are greeted with a glass of bubbly and an iPad, with which they can browse the latest red-carpet hair trends or draft a DreamDry Dossier, which catalogs favourites and photos of finished ‘dos. Stylists use only lush-smelling gels, oils and sprays from Oribe and offer a fantastic array of styles such as the ‘Audrey’ polished topknot, old Hollywood curls with the ‘Veronica’, and sexy loose waves courtesy of the ‘Brigitte’. Even the city’s busiest career gals have no excuse for the dragged-through-a-hedge-backwards look as the salon opens on weekdays at 6.30am and offers a slick 20-minute blow dry. Join the legion of fans and let DreamDry whip those luscious locks into shape!

35 West 21st St / +1 212 886 5194
/ coming soon 315 West 57th St / open daily
/ book appt. online at