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A Cut Above

May 25, 2015

Irene Neuwirth


Think diamonds are a girl’s best friend? Think again. SoCal’s sophisticated style set has chummed up with a new clique of body baubles that better represent its multi-faceted approach to looking good.


Leader of the bling ring is LA-based gempress Irene Neuwirth, whose unique brand of jewellery has earned her some A-list admirers, including Angelina Jolie, Julianne Moore and Emma Stone, to name a few.


Nestled between Isabel Marant and Marni, Neuwirth’s Melrose Place boutique invites shoppers to linger longer. Brilliant white walls let her ocean-inspired, one-of-a-kind treasures do the talking. Each piece takes raw, natural gemstones – frequently opals – as its starting point and becomes a beautiful reflection of the sea and surf.


Intense azures and indigos flecked with natural imperfections endow each collection with a bold otherworldly charm that has caught the gimlet eye of Hollywood’s chic set and also those in search of something that will reflect their own individual style and personality.


The store itself is warm and welcoming, with something of a homely feel thanks to its dining table and couch combo, all of which make for a pleasing peruse through some rather fine statement sparkles. Truly, a cut above.


8458 Melrose Pl / WeHo / +1 323 285 2000 / 10am-6pm Mon-Sat /