Goddard + Bragg
Colourist Lorri Goddard has foiled the follicles of J-Law, Drew Barrymore and Kim K – yes, she was responsible for that blonde ‘do. While stylist Chris Turner-Bragg has trimmed tresses in shoots for famed fashion photographers including Mario Testino and David LaChapelle. So, what do you get when you combine a pair of such esteemed hair extraordinaires? Why, only Goddard + Bragg, the newest mane mainstay of LA’s celebs and stylistas.
Located on West Hollywood’s Robertson Boulevard, this spiffy lock-lushifying lovely is no stock-standard salon. Shimmy through the VIP private entrance (or if the paps aren’t in hot pursuit, you can just use the front door) and you’ll find a chic urban oasis of deco chandeliers, dark woods and a wall of glass that opens onto an idyllic little garden. The crack team of expert snippers can banish all manner of frizz, with services ranging from simple blowouts and ‘effortless’ beach curls to cropped pixie cuts and red carpet-ready up-dos. But the house specialty is, of course, dimensional dye jobs; Lorri’s renowned Midas touch is modelled on such blonde bombshells as Rosie Huntington-Whiteley and Reese Witherspoon, while G+B’s other colourist Lisa Oliver looks after Michelle Pfeiffer’s shiny strands. Yep, these hair-helpers really are worth bragg-ing about.
656 N Robertson Blvd / West Hollywood / +1 310 321 4035 / 9am-6pm Mon-Sat / goddardbragg.com