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Freshly Squeezed

August 03, 2015
The endeavours of Hong Kong kool kids Edison Chen and Kevin Poon have long born some seriously sweet fruits. Since launching fashion and lifestyle brand CLOT in 2003 – followed shortly by retail outlet Juice – they’ve been propelled on a skyward trajectory that shows no signs of slowing. Case in point: further expansion of their trend-pire with the recent opening of Juice’s seventh store in Beijing’s sceney Sanlitun.
Introducing their unique vibe of streetwear styles to the Chinese capital, the dynamic duo bring the most sought-after kicks and threads to the city’s hip set. Blazing its own trail in interior design, the boutique channels a Scandi-licious greenhouse atmos with blanched blond wood, an entire living wall and a plant spotted glass front.
Remember though, you’re not here to ogle the decor; but rather to eyeball the raiment on the racks. Repping a futuristic fusion of Eastern and Western cultures, the shelves show rarities from honoured international labels, including contempo-classic denim designs by cult French fave Bleu de Paname; headgear and more from Canada’s 90s-tinged clothing co. Raised by Wolves; backpacks and bags from Herschel; Converse and Nike sneakers; and, of course, covetable CLOT clobber. Hmm, Juice-y...
Unit S8-15 / Tower 8 / 19 Sanlitun Lu / Chaoyang / +86 10 6416 9768 / noon-10pm daily /