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On the Nose

quinta-feira, 5 de novembro de 2015
Le Nouveau Musée du Parfum
Whether you’re well-versed in Pliny the Elder’s Naturalis Historia or can’t tell his nose from his elbow is of little importance when crossing the threshold of this former theatre, velodrome and antiques boutique. It’s what’s on the inside that counts, and that’s the fascinating history of fragrance, as told by iconic artisan parfumier Fragonard.

Situated a mere flacon’s toss from the original Musée du Parfum, the rather unimaginatively monikered Nouveau Musée du Parfum delves into the annals of olfactory, from Ancient Egypt all the way up to the 1950s.
As soon as you set foot inside the C.19th edifice, the mysteries of the industry begin to reveal themselves. To your right a cabinet chocka with chalices, to the left a curiosity case teeming with all manner of apparatus and equipment; some 300 objects telling a 3,000-year-old story.

A story that began with solid perfumes used in funereal rituals or as a deterrent to disease, then vaporous and decorative developments, like those loved by Louis XV and his perfumed court, before evolving into what we know today.

Naturally, you must exit through the Fragonard gift shop, where the fruits of all those years of scent science can be enjoyed… follow your nose to sniff out your perfect whiff.

3-5 pl de l’Opéra Louis Jouvet, 9th / +33 1 40 06 10 09 / 9am-6pm Mon-Sat / fragonard.com