Say the word ‘journelle’ and New York City women will immediately think of the truly lovely lingerie store that first opened in Union Square in 2007 – never mind the archaic French word ‘journellement’ from which the brand draws its inspiration. Translating to ‘daily’, the word lends itself to founder Claire Chambers’ belief that beautiful undergarments can and should be worn every day, and following this ethos Journelle delivers a vibrant variety of delicate underthings at all price points, for all occasions. Following huge success over the last six years, Journelle has just opened an intimate atelier in Chelsea, which functions as a by-appointment-only showroom for stylish shoppers in search of a more personalised experience.
Occupying a comfortable, charming space in an unassuming office building, the atelier offers advanced personal shopping and custom fittings, fabulous for special occasions like building a bridal trousseau, or simply for updating the everyday lingerie wardrobe. With an extensive roll call of boutique brands including The Lake & Stars, Stella McCartney, Eberjey and Jenny Packham, Journelle stocks a highly-curated selection of both basics and standouts here, plus a handful of extra accessories from hosiery to shapewear and swimwear, though they’ll tailor to any specific requests and serve up tea or better yet, champagne, to round out the retail therapy. Easy!
159 W 25th Street, 4/F, Chelsea
+1 212 255 7802
by appointment only