France is certainly not short of globally-recognised homegrown brands – think Louis Vuitton, Michelin, and Hennessy for starters – but unlike many of these pre-C.20th established names, beauty goliath Sephora has grown to rival its peers in a relative heartbeat, just over 40 years. Since going global in 1998 with its first US store in New York City, Sephora has expanded to encompass 1,300 branches in 27 countries around the world, a web-dominating online store, shop-in-shop spaces in JCPenney stores across the US, and now one brand spanking new flagship in Bangkok’s happening Siam Centre.The 6,450 sq ft space, dressed in Sephora’s trademark black, white and red palette and arranged by product ‘worlds’, will stock the largest selection of any of the global branches, with more than 100 established and emerging labels spanning makeup, skincare, body, fragrance, and haircare. Exclusive names like Josie Maran, Stila, Tarte, Peter Thomas Roth, For Beloved One, Fresh, Ciate, Butter London, Nails Inc., Alterna Hair Care, Oscar Blandi, Percy& Reed, and the coveted own-brand line are now readily available at BKK’s manicured fingertips, and as always, in-store beauty advisors are on hand for consultation or make-up application services. Want to give good face (and body)? Then this is your one-stop solution.
1/F / 108-109 Fashion Avenue / Siam Centre / Siam Tower / Rama 1 Road / sephora.com