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Softly Does It

October 31, 2016
Iori

It’s the eternal dilemma – what do you bring back from your travels for friends and family at home? If sussing out the perfect Tokyo souvenir is giving you sleepless nights, then fret no more. We have a stylish, space-smart shopping solution to ensure smiles on everybody’s dials.

Iori’s oh-so soft towels are made from fairy-floss Imabari cotton. Alongside the gorgeous bath and hand towels, the prettily patterned handkerchief-sized squares, women’s scarves and cute baby clothes are a handy fit for your carry-on. While-you-wait monogramming also gives gifts and souvenirs that extra special edge (we’re loving the rising trend for personalisation!).

Blessed with a mild climate and high quality water, Imabari has survived as Japan’s cotton towel producer for more than 110 years. A good towel can enrich and brighten your day, says the team, and we’re seconding that emotion.

Patterns draw the eye here, from simple blue-and-white stripes to vibrant geometric motifs, flora and fauna, although you’ll find plain designs too. Colours also range from delicate pastels to stronger primaries. Think cute as a button and huggably snug.

The boutique itself is a pleasure to visit, with its sleek wooden display racks and tables, set against gallery-like white walls and contrasting black ceilings. Pushed for time and can’t make it in person? The store’s fun, quirky online fashion portal will be only too happy to oblige.

Iori / 3/F / Coredo Muromachi 3 / 1-5-5 Nihonbashimuromachi / Chuo-ku / +81 3 6262 3181 / 10am-9pm daily / + branches / i-ori.jp

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