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Right Said Fred

June 22, 2015
Fred Segal
It would seem that ol’ Fred Segal has a lot to answer for in the annals of fashion. In 1961, he opened the world's first ever jeans-only store on Melrose, which may go some way to explaining how denim has become not only a wardrobe mainstay in LA, but is considered dressing up by many – tsk! But heck, if you’re going to wear casual, you might as well pull it off with panache, and the iconic Fred Segal stores we know and love today certainly do that.

As with so many American brands venturing outside the States for the first time, curatorial stylesetter Fred Segal has chosen fashion-conscious Tokyo for its overseas debut. Perhaps even more fittingly, its chain of mixed-use outlets sits on Tokyo’s answer to the NYC High Line, Daikanyama’s Log Road.

The new complex is divided into three distinct zones: Fred Segal Man is where dapper chaps can browse labels including Haider Ackermann, Marni, Tanner Goods, and (ahem) Levi’s, or go broke for bespoke with custom suiting; Fred Segal Woman will feature a number of exclusive collabs with Oliver Peoples, Toms, and Delphine Delafon, as well as a beauty bar devoted to mostly organic brands; and last, but certainly not least, buzzy, retro, American-style diner Mart at Fred Segal serves up pipin’ hot Portland coffee and diet-be-damned Blue Star doughnuts. Aw, shucks, we take it back, Fred – denim rules!

13 Daikanyama-cho / Shibuya-ku / fredsegal.com
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