Breast Cancer Awareness Month
Get with the pink programme at The Peninsula Tokyo, as the hotel once again encourages visitors to think pink in support of Breast Cancer Awareness Month this October.
In solidarity with cancer survivors and their families the hotel will be lit up at night as a shining pink beacon, reflecting the architect’s original vision of a Japanese lantern. The soaring 100-metre-exterior will be illuminated on all sides.
Just as head-turning is the pinktastic art inside The Peninsula, dreamed up by photographer Chen Man especially for the site. Man’s unique combination of trad Chinese philosophy teamed with photography, graphic design, cinematography and digital art has won her plaudits around the world, with her feisty, full-on style shaking up the fashion scene. Here, her photographic piece is deliberately interactive, with guests able to pick up special bamboo sticks from reception to join in scraping away two large pink dots which obscure the image. The dots symbolise the breast and colon, representing the fight for transparency around the disease.
On a lighter note, the hotel hosts a bunch of rosy dining and bespoke ‘Pretty In Pink’ spa specials throughout October, including a pink Chen Man-inspired dessert served in the restaurants, with a portion of the price donated equally to the Japan Breast Cancer Screening Society® and Keep A Breast Japan®. Pink Afternoon Tea in the Lobby? Hell, yes please!
Get the skinny on October’s global Peninsula in Pink campaign at peninsula.com/pink