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Cult Craft

February 29, 2016
CPCM
A giant fern tree rears up from the ground floor, with hanging plants dripping from the upper storey. Animal pelts and horns decorate the ceiling and lights. Artisan jewellery from Native American makers sits cheek by jowl with tactile ceramics, handmade in Japan, bespoke hats and vibrant ponchos. Concept stores are a dime a dozen in Tokyo, but every now and then one comes along that really stops you in your tracks.

Tokyo-based brand stylist, photographer and creative director Takashi Kumagai debuted his two-floor concept store CPCM – which stands for Crafts and Permaculture Country Mall – in the heart of Harajuku in November. It’s home to a tightly curated range of rusticky, bohemian Americana-style goods, celebrating one-off and limited-production hand-crafted clothing, accessories and homewares sourced by Kamagai from the US.

Handmade and craft pieces are the stars, with men and women’s apparel, furniture, utensils, vintage items and even plants up for grabs. There’s also a small cafe for that all-important mid-retail pep.

Cult labels to look out for include San Francisco’s denim innovator Evan Kinori, NY’s Brooke Street General for kitchen kit and a shop-in-shop by key inspiration RTH (an LA boutique known for its leather bags, curios and eclectic fashion), with more pop-ups planned.

Tokyo’s General Design delivered the atmospheric interiors, including salvaged wood on walls and ceilings, a graphic Japanese mural, vintage vitrines and quirky quotes on stairs. Cocooning seating encourages lounging.

1-2/F / Akita Bldg / Jingumae 6-12-22 / Shibuya-ku / +81 3 3406 1104 / 11:00 am-9:00 pm daily / cpcm-shop.com
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