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Wake Up & Smell the Craft Coffee

September 01, 2014
Coutume
Recently opened Aoyama café Coutume has been around the world and back again in an effort to convert caffeine enthusiasts to its artisan coffee. The journey started in Melbourne (renowned for its obsession with jip Java) where Coutume co-founder Antoine Nétien worked in coffee-centric establishments for several years before deciding to take what he’d learned back to his native Paris. In 2011, Coutume Café opened in the 7th arrondissement, and it went on to play an instrumental role in Paris’ craft coffee revolution. Now, after launching several more outposts across France, the Coutume clan are setting their sights on Asia, with their boutique, small-batch roasts landing smack bang in tea-loving Japan.

The new Tokyo location mirrors the aesthetic of the Paris original, with crisp white tiles, wooden floors and beakers full of exotic blends from Guatemala and Ethiopia – all currently roasted in Paris, though a local roasting facility is in the works. True coffee connoisseurs won’t be disappointed with chocolatey espressos and lightly roasted fruity styles, but Coutume also aims to win new converts with a mild Aoyama blend perfect for coffee novices. Edible offerings include light sandwiches and tasty baked treats by Gontran Cherrier, plus regular cupping sessions and coffee education classes are already underway. Wake up and smell the coffee, Tokyo!

5-8-10 Minami Aoyama / Minato-ku / +81 3 6418 5325 / 7.30am-9.30pm daily / coutume.jp
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