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August 11, 2014


It would appear that even before the global fashion trend to stray from mainstream heavyweights made its way to Shanghai, Falcon Chen’s multibrand indie boutique eth0s had been making waves among local creatives and in-the-know hipsters since its opening in 2012, with the rotating cache curated by Chen and co-buyer Nic Tan including a number of exclusive labels like Marc Le Bihan and Elena Dawson, both to be found nowhere else in China. To see this chic mens’ and womenswear range first hand, head to the Xuhui space where rough concrete floors, bare brick walls, and vintage-style Chinese furniture together form an industrial-chic, 3-storey showroom.

Ladies can browse through the handcrafted wares lining the racks for fashion finds like the ‘foxtail’ dresses from Tokyo-based If Six Was Nine, Italy’s Forme d’Expression’s cotton poncho blouses, and soft drape cardigans by designer Rick Owens. Meanwhile for fellas, there are sleeveless tees by New York-born brand InAisce, organic linen suit jackets designed by Geoffrey B. Small, and loose-fit pleated pants by Shanghai-based label Ziggy Chen. Don’t miss the selection of accessories, including Italian label Simona Tagliaferri’s raw agate crystal rings, thick cowhide briefcases from Kai and Tuscany-made boots by Guidi. One-stop shop!

394 Changle Lu / Xuhui / +86 21 6253 9492 /