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New Design Edit

March 01, 2017
Wolf & Badger

It may sound like a hair-raising enclosure at the zoo, but Wolf & Badger is actually your one-stop shop for wildly stylish designs, rather than an odd pairing of furry friends.

The London fashion gamechanger, which boasts stores in chic hoods Mayfair and Notting Hill, has just set up shop in New York’s SoHo, presenting a super-curated selection of womenswear, menswear, kids’ kit, accessories, jewellery, homeware and beauty booty. Expect contemporary designers from across the US and Europe, with many brands making their Stateside debut in this store.

Established in 2009 by Brit bros Henry and George Graham, W&B is home to over 600 of the world’s best new design labels, championing emerging makers and sharing their stories through smartly edited collections, always with an eye to sustainable style and ethical values. The focus is on independent and artisan creatives, with designers leasing a rack or unit from the brothers, allowing budding talents to reach a wider, quality market. Trends and hot looks are highlighted through seasonal mag The Sett, with online shopping available.

Taking up residence on Grand Street, the Big Apple store will be the UK innovator’s largest multi-brand showcase to date, adjacent to the Alexander Wang flagship and across the road from Acne. Hip interiors are by London architects Augustus Brown, with sculptural shelving front and centre. If you love fashion, you will love Wolf & Badger.

Wolf & Badger / 95 Grand St / SoHo / +1 646 934 6601 / wolfandbadger.com

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