Although not as well-known as his fellow Nippon natives Yohji, Issey and Rei, Hiroyuki Sasaki’s name almost certainly deserves a spot in the fashion Hall of Fame.
Dedicated followers of Japanese design will no doubt be familiar with his often eccentric, at-times austere and always elegant silhouettes, which (Gotham stylistas rejoice!) are now available at his gorgeous new US flagship on SoHo’s Broome Street.
The 3,200-sq-ft paean to minimal cool embodies the effortless sophistication of Sasaki’s garms, highlighting the superiority of craftsmanship his homeland is so esteemed for. White oak mingles with antique bronze and custom emerald striped rugs sprawl beneath glass skylights to create an urbane retail oasis.
And shop you will, with Tomorrowland’s rakish range of raiment. Gals can wrap up warm with oversized outerwear, natty knits and wide-leg trousers in fine, reach-out-and-touch fabrics and muted hues. While the guys are all about proportions and tailoring with slim-cut pants and cocoon coats in slate grays and rich reds.
In addition to the brand’s own offerings, the boutique also boasts a curated collection of extras, including denim by Blue Work, sartorial sportswear from Jean-Paul Knott and body candy from Satomi Kawakita. Konnichiwa, Tomorrowland!
476 Broome St / SoHo / +1 929 248 8178 / 11am-7pm Mon-Sat, noon-6pm Sun / tomorrowland.nyc