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Mini Mall, Maxi Style

February 27, 2014
The Shops at 240 Kent

When we think New York City and ‘mall’, not much comes to mind – the city is notably without the mega shopping centres so prolific elsewhere in the country. Sure, there are department stores aplenty, but stylish locals are more likely found to be found on high-fashion Madison Avenue or in the tree-lined and cobblestoned West Village. Changing the shopping scene now, however, is new ‘mini-mall’ The Shops at 240 Kent, prettily perched by the Williamsburg waterfront and a far cry from any stereotypical mainstream marketplace. Instead, it’s a charming edit of great local and global design, with accessories, clothing, and whimsical home goods all handily under one roof.

Among the line-up are standouts like local perfume label Nomaterra, with destination-inspired scents and candles like the ‘Savannah’, ‘East Hampton’, and of course the namesake ‘Brooklyn’, and South American artisan den Radikal, filled with handmade wares like shoes from Peru and belts from Ecuador. You’ll find contemporary womenswear at Renée New York, sporty men’s shoes at Field House, sculptoral baubles at Brooklyn Ochun, and don’t miss the homeware haven BEAM (formerly called Brick + Mortar), with a curated selection of lifestyle and home accessories from established and up-and-coming names like Jonathan Adler, Tom Dixon, Seletti and more. Ensue spending spree!

240 Kent Avenue (between Grand and N. 1st Street), Williamsburg