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Ethical Luxury

September 26, 2013
Maiyet

Gone are the days when ethical fashion meant a stubborn allegiance to cheesecloth shirts, corduroy trousers and vegan shoes, because now (thank the stars above) we have luxury brands like Maiyet advocating fashion with a conscience. And this young but already beloved artisanal label has just opened its first ever brick-and-mortar store on cobblestoned Crosby Street. Housed in an impressive, bright white, 2,500-square-foot space, Maiyet boasts a fashion aesthetic mirrored by its minimalist fit-out, dotted with bespoke touches like cashmere-lined fitting rooms, buttery leather ottomans, and accents of exotic greenery.

On show is the complete collection from brushed-gold jewellery, sumptuous leather bags, and fashion forward shoes, to ready-to-wear minimalist threads like asymmetric tunics, pleated trousers, and drop-waist jumpsuits. But it’s the fabrics and not the cuts that showcase their signature bohemian pizazz: Jaipur block printing, embroideries from Ahmedabad, and hand-woven silks from Varanasi. And the latter is a case in point of their ethical endeavours – the Varanasi Project is a mission to revive a 500-year-old silk-weaving tradition in India, that far exceeds the quality of the silk coming from China. Maiyet also employs master craftsmen in Colombia, Indonesia, Italy, Kenya, Mongolia, and Peru. Luxury threads and a clear conscience? Yes, please!

16 Crosby Street, SoHo /
+1 212 343 9999 /
Tues-Sat 11am-7pm, Sun 12-6pm /
http://www.maiyet.com
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