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Clothing for Men Folk

April 25, 2014
The Kinfolk Store
Not satisfied with mastering the demanding domain of gastronomy at exquisite Scandi-inflected Aska, dinner-only restaurant and cafe-cum-creative studio by day, design collective Kinfolk Studios are extending their frontage on Wythe Avenue to include a fashion (and frippery) retail space at number 94. Under the dab hand of French-born Tokyo transplant Jey Perie, the recently unveiled menswear concept, Kinfolk Store, is also set to include a cocktail bar, gallery and performance space, all housed in a geodesic dome out back.

Along with their signature label 94 Whyte (think soft chambray shirts, logoed hoodies and even streamlined bikes and surfboards), they also stock a tight edit in de rigueur labels from around the world. Unusual finds include a buttery leather biker jacket from old-school British label Lewis Leathers; a black waxed trench from Maharishi; Shanana Mil’s hand-painted military-style outerwear; a black and white varsity jacket of Japanese design from Bedwin and the Heartbreakers; and primary coloured chinos and shirts from preppy French brand Bleu de Paname. But what Brooklyn store would be complete without a cache of foppish add-ons? Cue Kinfolk’s covetable wall of art and fashion mags, rare second-hand books, grooming products like rejuvenating sprays from Japanese organic brand retaW, and vintage gems such as comic books and cameras.

94 Wythe Avenue, Brooklyn
+1 347 689 4939
Daily: 12 noon - 8:00 pm
kinfolklife.com
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