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Homegrown Haute

April 24, 2014
Erbert Chong

Although Hong Kong’s local stylistas are well-versed in the world of fashion, with many an international label choosing this city as global flagship on the doorstep of China, there’s a remarkable lack of local designers doing justice to the homegrown style scene. So it is with great excitement that we welcome to the fray Erbert Chong, who ups the HK design ante by elegantly fusing the influences of east and west; referencing the city’s colonial heritage, and elevating it with modern cues.

Having lived in global fashion cities like Paris and New York and seeing first-hand how quickly trends can come and go, Chong returned to HK with a vision for his brand to cater to a woman’s everyday necessities – or, in his words, ‘every woman needs a quality bag, a timeless coat, and a great lipstick.’ Though he won’t provide the lipstick, his debut S/S ‘14 collection – entitled ‘Safari54’ in a tribute to New York’s famed disco era dance club – stands strong on the classics, in a safari-inspired palette of beiges and blacks, but modernised with form-fitting feminine silhouettes and meticulously-sourced materials. In the mere months since Chong’s launch, already he has gained a reputation for his signature structured ‘Linzi’ bag in embossed croco, which nails the day-to-night, work-to-party transition. Get your own quicksticks!