The Apartment by The Line
There’s no shortage of shopportunity along starry big-hitter Melrose Ave, but if you’re looking for a more exclusive and unobtrusive experience, totter no further than recent New York import The Apartment by The Line.
This serene, discreet, intimate, expertly curated homeware and womenswear ‘store’ is delightfully tucked away on a second floor along flash-free tree-lined sis Melrose Place. And we use the term ‘store’ in the loosest sense possible. The Apartment is what it says on the tin – akin to wandering into someone’s home... a very elegant and refined someone at that.
Are you the woman who has everything? Well, The Line may just prove you wrong. These gimlet-eyed globetrotters have rounded up a stash of hard-to-find goodies you never even knew you needed, from the awesome (think jawdropper b/w photographic prints) to the bizarre (shearling sandals, anyone?) to the arguably inessential (rosewater to clean your makeup brush… really?!).
And don’t expect your everyday DVF here either, the simple and chic edit in women’s fashion includes an all-essential LBD by Altuzarra, rough-knit merino woollens by Jenni Kayne, on-trend 6396 loose skinnies, and black patent Mary Jane-ish flats by Tabitha Simmons – all nicely rounded off with a spritz of Coqui Coqui eau de parfum.
But it’s the exquisitely placed furniture and decor bobs – such as Tenfold’s Pollock-esque paint-splattered ceramics, Danish Architect Made’s stacking trays, and a Mid-Century-esque glass coffee table by Fritz Hansen – that will have you grabbing for your credit card.
2/F / 8463 Melrose Pl / Beverly Hills / +1 323 746 5056 / 11am-6pm Tue-Sun, or by appt / theline.com