When the sassy and spirited Margery Gould Rath first kickstarted the Making Strides Against Breast Cancer campaign in Boston in 1984, with a view to celebrating fellow cancer survivors and raising money for the American Cancer Society, she managed to whip together a crowd of around 200 supporters. Fast forward 30 years and her humble walk-a-thon, has blossomed out across the US to become a yearly nationwide event with over 8 million participants since its inception, and last year’s efforts raising funds upwards of $68 million for developing a cure, prevention and early detection, local caregivers, and much more.
Never ones to shy away from a good deed, around 8,000 Angelenos are rolling up their sleeves and slipping on their sneakers for this year’s 5km non-competitive stroll, starting at the Nokia Plaza on Saturday, 18 October. To kick off the event, which will be emceed in English and Spanish by breast cancer survivor NBC4’s Lolita Lopez and Maria Esther Mendez from Univision, the Lakers cheerleaders will lead attendees in a warm-up session at around 7.45am. Then, with the finish line in sight, expect to hear the electro-pop sounds of up-and-coming LA girl group Violet. The fight against cancer begins (quite literally) with a single step, so don your brightest pink and hop to it!
Nokia Plaza / LA Live / 800 W Olympic Blvd / register at the venue from 7am on 18 Oct / sign up first online at main.acsevents.org