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Ready, Aim, Snap!

December 05, 2013
Leica

Any self-respecting shutterbug, whether amateur or professional, knows the weight that German optics company Leica carries in the world of photography. The brand behind the world’s rarest camera – a gold-plated, lizard skin Luxus II, and just one of four made in 1932 – Leica unveils its latest concept store in Los Angeles, where the trusty long-lens camera arguably grosses more money than anywhere else in the world. Fitting too that the new space should feature a photography gallery showcasing the works of snap-happy celebs Seal and Andy Summers, adding to Leica’s already impressive list of fans that includes names like Man Ray, Cornell Capa, Helmut Newton, and Diane Arbus.

The impressive glass-fronted flagship on Beverly Boulevard could only be described as a photo-fanatic's wonderland, boasting as it does a full selection of covetable Leica cameras and lenses (not to mention the eye-watering price tags synonymous with such state-of-the-art equipage), handy camera bags, and Ilford paper. But there’s plenty for art enthusiasts too, like Yibai Zhang’s enormous silver ‘Fake Leica’ sculpture, a photography library (including rare, signed and first edition books) curated by Magnum photographer Martin Parr, and a gallery showcasing emerging and established names from where you can purchase aforesaid prints. Also look out for their limited space lens workshops upcoming in January. Ready, aim, snap!

8783 Beverly Blvd / West Hollywood / +1 424 777 0341 / leicastorela.com
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