With its massively skewed ratio of rich and famous starlets to civilians, LA kids have understandably evolved into some of the most stylish on earth, and while there’s no shortage of hip outfitters for the tykes to choose from across the city, there’s one new Melrose boutique adding a decidedly rock n’ roll edge to proceedings. Jagged Culture by local designer Ber’lyn caters especially to the LA’s peewee punk set with its illustration and slogan-emblazoned tops for boys, girls and infants, and so uber-cool have the designs proved, that they’ve already been spotted on the backs of the Stefani-Rossdale and Jolie-Pitt kids to name but a few.
Boys cotton Ts and hoodies are printed with drum kits, motorcycles, skulls and eagles, while little sisters get sassy in grey, pink and black shirts, pullovers and cardigans declaring ‘I Love Skinny Jeans’ and advising the oldies to ‘Just Dance’. Adorable infant onesies include the rocking red ‘Hollywood Superstar’ and ‘My Life Rules’ designs, plus there are skull scarves, beanies, and beaded and spiked bracelets (the latter two for older kids only, we think!) accessories to really round off their stage-ready style. Too kool for skool and loaded with attitude, forget little Marc Jacobs – go Jagged!
8304 Melrose Ave / Los Angeles / 10am-6pm daily / jaggedculture.com