Garbstore Case Study
Menswear stores are going to new (and some would say bizarre) lengths to stand out from the retail ruck, employing the services of trendy coffee brands, pop-up barbershops, and even in-store mixologists to fend off the competition. However, Ian Paley, founder of the cult British menswear label and boutique Couverture and The Garbstore, doesn’t buy into any such nonsense – he touts one concept only: stylish, quality menswear. And when Paley decided it was high time he brought his active urban gear stateside, it came as no surprise that he settled his sights on the hiking, biking and surfing gents of Los Angeles.
The tightly edited selection of vocation and casual wear includes globally-sourced labels like Mountain Research from Japan, NY-based activewear Outdoor Voices, footwear by Eastland Shoe Co. and exclusives from Brit brand Palace Skateboards. Keep your peepers peeled for their range in specially designed shirts from Gitman Vintage, handmade buttery leather bags and accessories from Waltzing Matilda, and their hot-off-the-press sneaker collaboration with Reebok. Meanwhile, in-store label Garbstore boasts a cosy cache of heavyweight woolens, bold color-blocked blazers and quintessentially British tweed vests. There you have it – no frothy lattes, no hot shaves, just stylish, quality clothing for men – how novel!
603 N La Brea Ave / +1 323 549 9668 / closed Mon, 11am-9pm Tue-Sat, 12pm-6pm Sun / garbstorecasestudy.com