Want a hit of glamour? Then dial up B for Balenciaga. Previously located on Melrose Avenue in the WeHo Design District, the legendary European fashion house's new Beverly Hills boutique on North Rodeo Drive spans 1,883 square feet and features its absolutely fabulous women's and men's clothing collections, shoes, accessories, and eyewear. Find it between Gucci and Salvatore Ferragamo, darlings!
A green marble facade beckons to customers. Once inside, you’ll wander through a line of three interconnected suites mirroring the atmosphere of Crisóbal Balenciaga’s grand couture maison on George V in Paris, with its intimate salons updated for the C.21st. The feel is stark, geometric, monastic and minimal, yet oh-so-luxurious, with oodles of beige cotton twill upholstery and sleek ultra-urban grey concrete, cast aluminium and glass. Think raw versus polished, high-end contrasted with industrial, and haute couture meets contemporary.
The new boutique embodies the design vision of Balenciaga’s creative director Demna Gvasalia. Shopping aside, this is one slick architectural space, looking more like a cutting-edge art gallery dotted with abstract modern sculpture than a store (that’ll be the drop-dead gorgeous graphic counters, in glossy, grainy wood and translucent emerald-green mirrored glass, which could easily be mistaken for a stray Donald Judd). We’re calling it: ‘the French label’s tenth worldwide boutique really captures the art of fashion’. Vive la mode, vive Balenciaga!Balenciaga / 353 N Rodeo Dr / Beverly Hills / +1 310 854 0557 / 10am-7pm Mon-Sat, noon-6pm Sun / balenciaga.com