Firmly hammering home the reality that once-grunge Downtown Los Angeles is now a bonafide ‘cool’ destination – in case the Walt Disney Music Hall, as well as hotspots like Bestia and Baco Mercat weren’t proof enough – ultra mod Swedish label Acne has opened its biggest ever global flagship inside the stunning Art Deco Eastern Columbia Building, bringing flocks of LA’s most stylish to the strip in search of the cult brand’s funky experimental fashion.
In contrast to the historic, turquoise-tiled façade of the famed building, the spacious, 5,000 sq ft shop within is outfitted in Acne’s signature futuristic aesthetic – there’s perforated aluminium ‘shelves’ displaying products, pink terrazzo flooring, and bright pops of vibrant orange and blue from own studio-designed furniture. If you can tear your eyes from the décor, you’ll find the complete range of avant-garde men’s and womenswear, plus the accessory line comprising bags and footwear, and there’s also an on-site café, Il Caffè, modelled after a hip coffee shop from designer Johansson’s hometown Stockholm. If it gets too busy to browse the racks amidst the swarms of fashionable Angelenos, book into the VIP room for private appointments – smart shopping, Stockholm style!
855 S Broadway / Downtown / +1 213 243 0960 / acnestudios.com