|Atelier Rouge Pékin|
Traditional and often reverential portraits of Chairman Mao are still to be seen everywhere in contemporary China, but none are quite so eye-catching as fashion label Atelier Rouge Pékin’s daring depiction of a young Mao cheekily winking ringed in a flourish of kitch flowers. This bold cultural-cum-fashion statement is the image central to the brand’s inaugural his-and-hers collection Cultural Evolution, launched late last year by Chinese designer PJ (Panjie) and French entrepreneur Maxime Bureau.
Along with its team of Beijing-based CAFA (China Central Academy of Fine Arts) designers, ARP offers an exquisitely crafted collection of both ready-to-wear clothing and hand-crafted gold and silver jewellery, which manages to marry traditional Chinese style, like minimal-cut Mao jackets and other colourful peasant patterns, with a sassy dose of modern culture, such as Mao’s winking image printed on a line of tees. Central to the label’s aesthetic are clean lines and androgynous silhouettes, which can be seen in the women’s form-fitting slit skirt and three quarter-length smoking pants, as well as men’s overcoats made from Mongolia-sourced cashmere, and lined with the label’s signature red peony pattern. Add to that a dash of solid gold and silver moulded to China’s iconic five-pointed star in brooch, cufflink and necklace designs and you’ve got a total style revolution!
By appt. only at Chateau De Luze / Room 821 / 8a Guanghua Rd / Chaoyang / +86 186 1197 0409 / + selected stock at UCCA Store and Galeries Lafayette www.atelierrougepekin.com