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Hot Shopping: Phya

June 16, 2017
Phya

A gal can never have too many handbags – especially the chic, contemporary numbers you’ll find lining the shelves of Phya, a magnet for lovers of poised and polished accessories.

The luxey homegrown handbag label, founded by creative director and head designer Jirayong Anuman-Rajadhon, has launched its first ever flagship store at Gaysorn Village. Shop tactile totes, clutches and cross-body bags, hand-stitched from crocodile skin, quilted lambs’ leather, vegetable-tanned cowhide, and suede, guaranteed to make a statement.

Timeless is a word that gets bandied around, but these bags really should stand the test of time, with an emphasis on artisanal Thai craftsmanship, fine Italian materials, and meticulous, handmade aesthetic details. Sophisticated, rare and artistic pieces, they team functionality and durability with understated style and classic looks, ideal for confident, smart women. Bizz chicks will gravitate towards document and duffel bags, dubbed Catherine and Danielle, on weekdays, or opt for showstoppers like top-handle bags Queen and Olivia on weekends.

It’s all about glamour at the gorgeous third-floor Gaysorn store, a sleek, gleaming space with a golden facade. Bold window displays include a layered, textural installation and a metal honeycomb shelving system for showing off fresh collections.

Fittingly, Phya means ‘the leader’ in Thai, and it’s the perfect name for this high-end boutique, leading the way in the style stakes.

Phya / 3/F / Gaysorn Village / 999 Ploenchit Rd / +66 2 656 1365 / 11am-8pm daily / phyaphilo.com
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