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Niche Nation

June 16, 2014
Über Chic Eyewear
Eyeglasses may have first been invented for the functional purpose of correcting failing vision, but have evolved over the centuries, and come to embody (in our modern, tech-advanced world of contact lenses and lasik surgery) more than simple need. Rather, today eyewear is very much fashion-centric, and often considered an accessorising staple for completing a statement ensemble. And now, Bangkok-bound jetsetters need (literally) look no further than Niche Nation’s recently unveiled branch at the glitzy, new Central Embassy shopping complex for an international cache of handcrafted and specialist-made spectacles.
The shop’s minimalist, gallery aesthetic – complete with testing rooms equipped with exclusive precision optics technology from leading German manufacturer Carl Zeiss – takes the form of polished concrete floors, blond wood surfaces and whitewashed walls. Take your pick among sleek designs from international brands including children’s eyewear purveyors Very French Gangsters, environmentally-friendly PLAYN (which actively cuts its carbon footprint and plants a tree for every pair sold), and cult Californian label Oliver Peoples. Keep a look out for standout pieces like LA-based DITA’s artisanal aviators, framed in pink crystal with 12k gold mirror lenses; Japanese-made titanium rims by Native Sons, and customisable clip-on sunglasses from NYC’s Moscot. With face furniture this stylish, who needs a prescription?
L2-04 / 2/F / Central Embassy / 1031 Ploenchit Rd / Chitlom / +66 2 160 5825 / nichenation.com
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