The Peninsula Tokyo
Old Dog, New Tricks
6-25-10 Jingumae / Shibuya-ku / www.world.co.jp/takeokikuchi

Old Dog, New Tricks

Takeo Kikuchi

Iconic Japanese menswear brand Takeo Kikuchi may have been in business since 1984, but the opening of their new and long-waited global flagship in Shibuya has confirmed their aesthetic is anything but old-fashioned.

In fact the look, feel and functionality of the Schemata Architects-designed space couldn’t be more modern, with clever built-in labour and time-saving details intended to enhance the shopping experience and transcend traditional retail culture.

While timber-framed sections of the store’s glazed façade can be opened to let natural ventilation into the 3-storey space, weary shoppers can be further refreshed by a mid-spree time-out in the relaxed pretty garden or in the seamlessly-integrated third-floor café. When it comes to fit-out, the store’s cool grey and raw wood-accented, industrial-chic décor offers the perfect backdrop to TK’s modern take on classic men’s tailoring, with tapered, ankle-grazing pant legs, cropped blazers, waistcoats, rich, textured fabrics and vintage-inspired accessories like slouchy caps and fedoras typifying the brand’s signature look.

When it’s time to pay, forget queuing at a cash register – instead purchases are made via any of the shop assistants roving the floor, how’s that for handy! The store of the future? We think so. Now, where’s that shop assistant...

The deeply ingrained and exquisite design aesthetic that permeates Tokyo is just one facet of this brilliantly glittering and vast city, at once profoundly traditional and wildly unconventional, fabulous in equal measure. It’s one giant, jolting culture shock and stylish surprise that’s not to be missed.

www.peninsula.com/PenCities_Tokyo