Hot to Jot!
The little French notebook with vertical elastic band, the type used by countless artists and writers since the C.19th and famously described by Bruce Chatwin in his seminal 1986 novel The Songlines, was originally bought by him in Paris and produced by a tiny family firm in Tours.
With the company’s demise in 1986, it seemed the world had lost a classic. But in 1997 a small Milanese company saw a niche, reproduced a short run, and with a remarkably clever marketing campaign, seemingly in the twinkle of an eye a new brand classic was born.
Today Moleskine journals and notebooks are sold all over the world, but Tokyo is fortunate enough to go one better than most cities with the opening late September of Moleskine Atelier in Loft Department Store’s Yurakucho branch, offering no less than 40sqm of its signature colourful stationery, travel range, City Notebooks, planners, albums and address books, as well as limited editions, folios and accessories.
Want a custom coffee or tea journal? You got it. Want to organise your offline notes online? You now can with Moleskine’s natty new Smart Notebook collaboration with Evernote, and with regular workshops, events and happenings in the Atelier pipeline, there’s never been a better time to get hot to jot.