The Japanese word for fox, Kitsune was once a figure portrayed in ancient folklore as a beautiful shapeshifter depicting many faces, and with this in mind, record label, fashion brand and online mag Kitsuné assumed the name to represent their own varied portfolio.
With such a tribute to Japanese culture, where fashion and music often go hand-in-hand, it seems only fair that this Paris-born label should open a store in Tokyo.
And as if in apology for this long-anticipated event, they have launched not one but two stores showcasing their Parisian flair with just delicate hints of Japanese design, colourful tatami, cedar parquet flooring and custom-made bamboo sliding doors.
Their slick Tokyo flagship Maison Kitsuné houses their ready-to-wear collection for men and women with Gallic-inspired classics such as light cotton blazers, striped hoodies, gamine sneakers, polo-shirts and cardigans subtly stamped with their trademark tricolore fox.
While their second store Café Kitsuné sells the label’s records, among them studio albums from Hot Chip, Digitalism, Two Door Cinema Club, and EP releases from Bloc Party, La Roux, and Simian Mobile Disco, along with clothing selections from their classic Parisien line and playful Kitsuné Tee range.
As if this weren’t enough reason to take a peek, Café Kitsuné’s in-house barristas have been trained by the venerable Eiichi Kunitomo, founder of much-loved Omotesando Koffee. Fashion and coffee, could there be anything more unashamedly French?!