Not Your Average Showroom
Intersect by Lexus
Car buffs and disinterested drivers alike will enjoy the brand new, much-hyped multi-disciplinary space Intersect by Lexus, a global project from the luxury car company which aims to share the brand experience ‘without getting behind a steering wheel’. Giving new meaning to the traditional and sometimes-staid ‘car showroom’, the Intersect project instead manifests in a temporary, pop-up space – which houses a curated collection of design, culture, fashion and artworks – beginning now in Aoyama, with locations in New York and Dubai to follow next year.
In an architectural space designed by Masamichi Katayama (of design firm Wonderwall), the three-storey Tokyo pop-up is a sleek vision of stainless steel and polished wood, with fluorescent spotlighting and design touches like the wall of painted car engine parts suspended behind glass. Upon entering the space, a casual café and bar greets you in the front room, while a platform in the back showcases a few of the latest automobile models. Upstairs you’ll find the ‘Crafted for Lexus’ selection of exclusive retail goods, covering the range of fashion accessories and coffee table books, as well as a gallery used for presenting interactive artworks. Whether you’ll go for a first look at some of the most covetable car models around, or for a chance to scope the limited edition retail stock, Intersect is a buzzing new addition to the already sizzling Aoyama shopping scene.