Full and Franc

LOUNGE by Francfranc

In an ample demonstration of just why premium Japanese lifestyle brand Franfranc has become so extraordinarily successful, October 5th saw the opening in Tokyo of the latest iteration of the constantly evolving brand that has something for everyone.

Since its beginning in 1992, Francfranc’s home furnishings, fun, fanciful accessories and affordable, handy gizmos have proved an irresistible draw to homemakers and stylistas alike. Following on from their tried and trusted formula, the new incarnation and concept, LOUNGE by Francfranc, in a timely acknowledgment of the global artisanal zeitgeist, turns its attention to traditional handicrafts and craftspeople with a pervading theme of time and materials.

Thus will you find Scandinavian vintage furniture from designers like Hans Wegner, Arne Jacobsen and Bruno Mattson, Tung Tsukiyono’s handcrafted paulownia wood storage boxes, witty, printed Fornisetti-esque Rinato cardboard furniture, and a whole slew of collaborations with fash-forward New York creative agency Jed Root encompassing whimsical bone china tableware, cushions, glass, limited edition phone covers and totes.

With so much shopportunity you’ll be glad of a sit down and frothy coffee at instore MUG CAFE, but fret not, if you have a yen to buy but you don’t find yourself in Tokyo, those clever boffs at Viva Japan are the online arm offering selections from the range. Click!