One To Marc
Today, it seems, a brand is not a brand unless it boasts in addition to its flagship product a slew of ultra-hip diffusion labels – just take See by Chloe, Valentino RED and Zac Posen’s Z Spoke as stylish cases in point. Marc Jacobs is certainly no stranger to the art of diffusion, having already built on his bankable name with the Marc by Marc Jacobs, children’s, watch, beauty and fragrance line spinoffs. Perhaps his most singular effort yet though has been the most recent addition to the fold, Bookmarc, a bookstore, stationery, art and home accessories concept store that has a brick-and-mortar presence in NYC, LA, Paris, London, and, as of October, Tokyo.
With its rich history of stationery production and appreciation, there’s little wonder why Tokyo was chosen as the first Asian outpost for Bookmarc, and even less surprising is its fashion-central location in bustling Harajuku. Designed by New York’s Jaklitsch/Gardner Architects, the sleek space houses Marc Jacobs’ logo-emblazoned paper products, art, fashion, music and photography tomes, Bookmarc x Krink paint pens, pencils and notebooks, and of course one of the must-have accessories for any self-respecting fashionista, the Muscle Man Marc Doll featuring a 12” soft-toy likeness of the man himself. Watch out Daikanyama T-site (link to previous stylesetter article), Bookmarc’s in the house!