Keep On Truckin’
Imagine owning a bag that has trotted the globe more than you have... it’s likely not a quality listed at the top of your carry-on criteria, but in fact enterprising brothers Daniel and Markus Freitag lucked out in 1993 with the ingenious idea of manufacturing tough and trendy man-bags from truck tarps that have been retired after 5-10 years on the road. And it should come as no surprise that such an edgy concept has been a hit in Tokyo – so beloved was the Swiss label’s Ginza debut two years ago, that last year saw the arrival of a second store in hipster nabe Harajuku.
A slick, minimalist and brushed concrete collaboration between Tokyo-based architect’s firm Torafu and Zuric’s Spillmann Echsle Architekten, FREITAG’s new Harajuku space carries a selection of the line’s one-of-a-kind bags, where no two pieces are alike due to colour and pattern differences where they’ve been cut from the tarp. Other unusual materials skillfully reinvented for fashion’s sake include car seatbelts, airbags, and bicycle inner tubes, all welded into handy offerings including backpacks, messenger bags, notebooks, shoppers, document wallets and ipouches boasting their signature durability. There’s even an in-store repair workshop here – but with these product credentials, we have reason to believe you’ll have little cause to use it.