Her name is perhaps the most highly regarded as far as wedding couture goes, with fashion elite from Ivanka Trump and Victoria Beckham to the Kardashian sisters all having frocked up in one of her bridal creations for their turns down the aisle. Her evening couture is nothing to scoff at either, as proven forever by the unforgettable cobalt blue strapless stunner the US’ First Lady donned at the Kennedy Center Honors.
It is of course to Vera Wang we refer – near 25 years after she began designing out of a NYC-based salon, she is at the peak of her style game with a growing global presence, having opened in January her first Chinese flagship, the Shanghai bridal boutique.
A two-storey, 850 sq meter space home to some 80 dresses, VW Bride Shanghai opened to initial controversy for the brand’s decision to charge customers a hefty ‘consultation’ fee, but the store has since done away with the charge, leaving guests to freely browse the selection of covetable gowns.
For the spring 2013 season, in time for the Chinese store opening, Wang debuted a 12-look bridal collection in a stunning red palette, with hues ranging from crisp crimson to deep red wine. But fret not – as fit as these colours are for a traditional Chinese bride, they can also be ordered in ivory or white. A vision in Vera!