Mod European Fashion
Mian Hua Tian
Educated, creative, and well-heeled, but not interested in mass luxury brands’ reads the brief for target clientele at sophisticated newcomer Mian Hua Tian, a converted concession-era lanehouse that’s likely Shanghai’s coolest new shop. Despite its retail-central location on Changle Lu, it’s easy to overlook thanks to manicured lawns, unsigned doors and a minimalist interior (amidst the busy, jam-packed boutiques lining Shanghai’s “Little Tokyo”). However a quick knock on the door, if you know where you’re going, leads you straight into owner and Shanghai local Jane Zhang’s mecca for under-the-radar, avant-garde European labels.
Interestingly, most of the pieces available at Mian Hua Tian are unisex, a fact which speaks volumes about the unconventional silhouettes to be found, as much as it serves as an ode to the boundary-pushing, fashion-forward crowd that shops here. Hanging sparsely from walls are pieces from designers like Germany’s Rundholz, France’s Peachoo + Krejberg, and Italy’s Alessandra Marchi, to name but a few, all of whom focus on high-design but wearable pieces, from belted blazers to harem pants. In spite of the impressive roster and in contrast to the prevailing Mainland mindset, brand takes a backseat to aesthetic – everything in Mian Hua Tian is selected for fabric and quality: you’ll emerge ready for the season awash in cuts of the finest merino wool and shearling. Chic!