741-1 Julu Lu / Jingan
/ +86 150 0015 7470 / open daily midday-10pm
Odd Man Out
Shaping up to be Mainland China’s fashion capital, Shanghai lures global brands in droves, but laying hands on lesser-known labels for men can prove tricky - and that’s where fashion-savvy duo Sissi Cheng and Dinos Zhang come in handy with their respective backgrounds in retail and design. The pair have recently launched Industrial, a striking menswear boutique on Julu Lu that immediately catches the passing eye with a mini scooter parked in the window, a stuffed zebra head proudly pinned to the brushed concrete wall and an extravagant chandelier made from antlers as its centrepiece.
Thankfully the threads on offer are a surprising contrast to the kitsch décor with clean-cut, modern labels imported from the US, Europe and Japan lining the rails. Their denim selection has been hand-picked from various corners of the globe, like the cheekily-monikered Canadian brand Naked & Famous; hard-to-find Japanese denim collective FDMTL; and Amsterdam’s Scotch & Soda. For the dandy into foot candy the store stocks modish buttery brogues from UK label Grenson; shiny black boots from HTC derivative Irregular; and Italian Buttero handmade leather sneakers as well as a whimsical selection of polka dot and patterned Happy Socks - sure to enliven any man’s ankle! Step in!