Scandi Savoir Faire
With Shanghai’s profusion of glitzy blockbuster fashion labels, you’d be forgiven for longing for something a little more understated. Cue the welcome return of Scandinavian concept store Göte Göta – after closing their Xiangyang Road store last year, the collective has relaunched in a new space with an increased roster of more than 30 Scandinavian designers. Göte Göta, which are the ancient Nordic terms for man and woman, now stocks clothes, accessories, even home decor pieces, and as always with the Scandi aesthetic, clean lines and functionality are key.
The new inventory includes Swedish and Norwegian designers Ann-Sofie Back, Camilla Norrback, Noir & Blanc, Odeur, Swedish Hasbeens and Plain Vanilla. Unsurprisingly there is a dominance of black and white stock in this airy whitewashed space, that also from time to time doubles up as an art crossover exhibition gallery, and each designer has their own rail for simplicity’s sake. Collection highlights include Plain Vanilla’s simple slinky snake chains and braided leather bracelets in various hues for a vibrant splash of colour; Ann-Sofie Back’s lauded line of full-length indigo denim coats, and leather pencil skirts paired with animal-print tees; and Odeur’s collection of lustrous threads in daring cuts and understated colours. Oh-so-simple, but oh-so-elegant!